Marketing alpha, delivered
Our difference
Delivering consistent, proven marketing outperformance
Meaningful synergy between asset management’s core functions – marketing, distribution and product – is critical to business success … now more than ever. It’s attained only by placing the customer genuinely at the heart.
At fVenn, that’s what we do.
We call it ‘marketing alpha’.
The boutique marketing consultancy for the asset management industry
Why fVenn?
Marketing goals aligned with business imperatives
We attribute our success to a proven ability to reconcile and synergise the needs of the three key operational functions within asset management businesses – marketing, distribution and product – thereby ensuring marketing effectiveness drives business growth.
Specialist expertise, unparalleled experience
We are specialist strategic marketing communications consultants to the asset and wealth management industries, the principals having been immersed in those fields through C-suite client-side and agency roles for over 20 years.
‘Buy-side’ access
We have unrivalled relationships with senior decision-makers within the buy-side community and are therefore in a position to offer manufacturers profound insights into how their offerings are genuinely perceived by those at the forefront of market influence.
Full-service delivery
We offer a full suite of marketing services from upstream brand strategy, to proposition development and articulation, to market research (qualitative and quantitative), to multi-disciplinary, multi-channel execution.
Empathy
We’re able both to relate to your opportunities and empathise with your challenges – after all, we’ve spent the majority of our careers on your side of the desk.
Value
We believe we offer solid value for money, simply because our deep understanding of the sector enables us to arrive at the most effective solution more quickly.
Explore our unique approach
What people say
What people say
The team at fVenn brings undoubted knowledge and expertise in fund distribution across global markets. They understand what fund buyers want and equally what they don’t. They are technical, creative and decisive – providing clear advice backed by both research and experience. We hired them to help us better position our fund range as we became an independent firm and found them to be fantastic partners, expertly delivering on their brief.
Andy Sowerby – Head of International Client Group, Allspring Global Investments
I have been involved in a number of research projects conducted by Rob and Neil over the years and their attention to detail and insights are second to none.
Richard Romer-Lee – co-CEO, Titan Asset Management
Gaining deep, honest, meaningful insights from senior buy-side decision-makers is really hard but, for an asset manager, it’s critical. fVenn’s unparalleled ability to access that community at the highest levels gives us the in-market feedback we really need – it’s proved to be immeasurably valuable.
Greg Jones – Head of Distribution, Artemis Fund Managers
I know the fVenn team well. Rob and I have worked together at a number of investment firms and it was through these collaborations I met Neil and found he was the perfect yin to Rob’s yang, complementing each other well. Together, they combine innovative thinking on marketing strategy with excellent technical knowledge, a deep understanding of the industry’s dynamics and an extensive influencer network. It’s an amalgam of attributes I’ve not found elsewhere within the consulting/agency community.
Andrew Formica – Executive Chairman, Magellan Financial Group
Rob’s experience and unique ability to understand the key messaging for any situation (or budget) has really helped successfully propel a number of businesses I have been involved with across my career.
Anthony John – Former Regional Head – UK Client Group, abrdn
I’ve worked with Rob at three different asset managers, ranging from boutique to global businesses. He is a highly creative marketeer, a great partner to distribution and is very well-connected on the client side. He is able to provide a unique insight into what clients want and how best to reach them.
Phil Wagstaff – Chair, Independent Non-Executive Director
I have known Rob for over 25 years. He has a huge breadth of knowledge acquired over his long career as a senior marketeer for a number of high profile companies. I highly value his insights and his recommendations.
Peter Toogood – Chief Investment Officer, Embark
fVenn were fantastic to work with. They get distribution and marketing at a granular level and provided unparalleled insight into senior client perceptions of our offering. Extraordinarily well connected; they’ve seen it, done it and got the t-shirt.
James Cardew – Chief Marketing Officer, Capital Group
fVenn provided tremendous support and counsel on our recent merger restructuring and rebrand. Coming from our side of the fence, they have tremendous empathy with the challenges of a marketing function within an asset management business.
Marcus Bolitho – Former Head of Marketing, Jupiter Asset Management
I first met Rob at Henderson and was immediately struck by his pragmatic approach to marketing and client engagement and his deep understanding of investment management.
Bill McQuaker – Senior Multi-Asset Investor
Neil and Rob are rare – two asset management marketeers that regularly talk to advisers and selectors. As a result, they really understand our needs.
Dan Haylett – Director, TFP Financial Planning
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